Digital world’s growth story is a revelation and a lot of it should be credited to how our Packaging Services are making sure of everything. Online shopping has become an integral part of life. Be it paying bills or ordering your favorite clothing item, everything is now available online. And the reason for success is the combination of different things – excellent logistics, timely delivery, and safe packaging. Let us discuss more about Packaging Services now. You must have noticed how efficient the packaging is. Even a small package is wrapped around in many layers to make sure that the package is not damaged. It is a complete process and involves many different aspects.
Packaging Services industry is on the growth in India and according to the statistics, it is growing at the fast pace of 22-25 % per annum. It will be surprising to know that it is currently the fifth largest sector of India’s economy. The growth for the past few years has been steady and if you go by the signs, the potential is there to achieve much more. Manufacturing industry, FMCG, Retail are some of the areas which are heavily dependent on Packaging Services. But what makes them stay relevant in this ever-changing sector. Just like every other department, there are different trends which should be kept in mind to see that you are going ahead in the right direction. Some of the trends of this year are mentioned below –
- Trends in designing
The whole process of Packaging Services starts from designing. Brands face tougher competition from newbies and the counterattack is done by designing the offering the way it is going to turn the heads. There are different ideas in doing this. One of them is to go with Minimalism. Designing a packaging design can be benefited by keeping the space less busy. Yes, Less is More! It projects a positive image of transparency and simplicity. Another way to capture the attention of the audience is to draw a striking design. An element of fun and surprise doesn’t hurt anybody. The best way is to think about the environment and go sans plastic. Embracing this and be a trendsetter.
- Use of bold colors
The first priority of a brand is to create a solid platform in the market. One thing that Packaging Services will recommend you to do is to go with bold colors. They are the most discussed packaging trend of 2019. Brands are trying to find out newer ways to stay ahead of the competition. They want to be the leaders in physical stores as well as e-commerce websites. Using bold colors such as bright yellow, neon green, and shiny metallic sheen is a great way of doing this. Color is primarily the first thing that is noticed by the consumer and the brand should be on the lookout for trends in color.
- Creativity in Packaging
Have you ever wondered why successful people advise others to be creative? The answer is simple – because it brings success! Packaging is a field that can highly benefit from creativity. Along with text and logo, Packaging brings a lot to the table and these points should be carefully noticed by the Packaging Services. People who shop online are generally younger people. Creativity is a great strategy to draw these younger shoppers to your store or website. There is a different mindset while viewing creative packaging. In today’s time of fierce competition, Packaging should be used as a major factor that can influence the user’s purchase behavior to make a competitive edge.
- Use of sustainable packaging materials
We have mentioned above how the use of environmentally friendly packaging has taken over the normal packaging methods. The issues of environmental aren’t something that can be taken lightly and the general public knows this. Therefore, brands have started to package goods in recycled bags. The use of plastic is avoided by Packaging Services. The logistics have surely become a bit more time consuming but people are ready to pay a bit extra as long as a better alternative is offered to them. For example – Subway has stopped giving out plastic bags for delivering food. Coca-Cola has promised to cut down its use of plastic by 50 percent by 2020.
- Be true to your offering
Digital Marketing has made it possible to reach more and more people. Demographic-based paid advertising is a great way to enhance the reach. It can be used as a great tool and allocating the budget is the right move but remember to remain true to your offering. Don’t promise them something that you can’t deliver. Customers love transparency. This is why you need to simply show them what you can really give them. This thought especially holds true for Food Industry. Most of the times, the delivered is not as pleasing as it looked in the advertisement. Ignore this while partnering with the Packaging Services.
- Go the retro way
Old is Gold. Well yeah! It’s an old saying and quite frankly used almost everywhere. It has proved to be true every time and using this with respect to Packaging Services is just another example. In today’s time, bold and catchy packaging ideas are on the rise but it won’t hurt you to go the retro way in some conditions. The ideas that were used long ago were discarded during the wave of change but it is being brought back again to enrich the experience of customers, especially during the offline experiences.
- Hi-tech packaging
Virtual Reality (VR) and Augmented Reality (AR) are the future. The faster we learn this better it will be for our productivity. Efforts should be made to incorporate both of these technologies in our work. These technologies are not present in our professional life yet, as far as Packaging industries go, but in 2019, there are going to be some revolutionary changes which will make the packaging processes easier. If there are some changes needed, it will become easier for you to spot and rectify those changes.