The Print campaign is going to play an important role in the upcoming elections. India is a country of diverse political parties united by the mission of serving the nation or so they say. As the election date comes near, the campaigns are becoming regular and everyone is out there to prove themselves by promising different things. But no matter what they do or promise, print campaign is going to be a necessity. Without its help, any campaign is incomplete. If success is to be achieved, people’s attention needs to be earned via print campaigns. As the campaigning will be in full swing, ideas and materials are what is needed.
But before that, there is a need for understanding how a good print campaign is made. You should start by knowing the goals. You just can’t expect the campaign to float around. Some specific business goals are required. Before the launch of a campaign, you will have to determine your goal. What sort of a campaign milestone will you put in place or what will be the best print campaign materials that are bound to be successful? Have a realistic budget for marketing. Most of the campaigns fail because they are not able to determine the budget required. Another important aspect is to track the results. Without tracking, you won’t be able to know where you are going. Now comes the topic of print materials required for an election campaign. Put all your efforts and resources in doing this because people are surely going to notice it. Some of the best materials are mentioned below –
- Yard signs
The first name that comes to our mind when we think about the material of a print campaign is of a Yard sign. It has become so common that during the election time, it feels like a part of our daily lives. It is considered as the most tried and tested material. You will find yard signs in every locality. It is a powerful marketing tool that builds name recognition and reinforces trust. If you have a yard sign for yourself, it will also show your popularity and how much people endorse you.
Affordability is another component which comes into play. The cost involved in making any material is rather minuscule. The message is conveyed and you can save your money and put it to better use. Also, you don’t have to worry about transportation. They are made of rigid colorplast and is waterproof. You can easily change the places where you want to keep it. They can even be taken to the rallies and other events.
- Posters and banners
Any political print campaign is incomplete without posters and banners. When compared with a large sign, they are more visible. You cannot keep a huge yard sign in our backyard but you can put up huge posters in different areas. You can print these posters in different sizes. Depending on the areas, you can put them up accordingly. They give you more options. If we specifically talk about the campaign posters, then they can easily be displayed in community boards.
When we talk about transportation, then they are easily moveable. Take an example of aluminium retractable banner stands. They are packed in small bags and setting up is also not an issue. Quick and easy steps are there to do that. Every party has its own set of volunteers as well as donors. Posters are a perfect fit as a giveaway. You can save a lot of money in your print campaign if you go with loads of banners and posters. Place them where you want and popularize yourself among the masses.
- Door hangers
Another efficient way in the print campaign is to go for door hangers. There are different agenda of using a door hanger. The main aim of any political campaign is to attract the audience. And political door hanger does the job of bringing your message to the front door. The benefit of having door hangers is personalization. As the size of the door hangers is not big, you have to be very careful about what you want to get printed. They are hard to miss. When you place a door hanger, there is very less possibility of anyone not seeing it. Bright colors and attractive designs are some of the advantages of using a door hanger. You can distribute different kinds of political hangers – gloss, uncoated, rounded corners, fold options, same-day turnaround, perforation etc.
- Direct mail
Direct mail is not clearly a part of a print campaign but its value cannot be undermined. This form of marketing is loaded with benefits and comes in different forms. One of them is postcards. It is a solid marketing tool. The way how you present your campaign and the brand is the reason why postcard is required. There is also space on the back side where you can talk about your political platform. If you want to keep the costs in check, then it is advisable to print in bulk. They are lesser expensive as compared to letters. You not only save on printing but also on shipping. Then comes brochures. They are a must in any political campaign. The design of a brochure should be in such a manner that it is engaging, eye-pleasing, and easy to interact with.
- Other materials
Other materials in the print campaign include magnets. They can be used as a freebie and used as a giveaway. Unlike posters, banners or any other materials, there is the use of magnets. People don’t throw away the magnets. Instead, they use it and don’t toss them out. Be wary of adding any irrelevant text in the magnet. Keep it simple with your party name and the logo. Push cards are another great material. They are straight to the point and gives you the luxury of compiling the most crucial beliefs and ideas. Flyers are something which you have to consider seriously. They are quite compact and can be easily slipped into a handbag. They are customizable and easily affordable to meet the needs.