The printing industry isn’t a very lucrative one when compared with other sectors. There is a boom right now in the market and dealing with a print job is not what everyone desires for. The printing industry has its own importance in our country. Along with the packaging one, it is growing at a pace that is helpful for not only the people associated with it but also the Indian economy. If you look at the figures, you will notice how staggering the numbers are. In 2017, the industry grew at 3 percent to touch the figures of 303 billion rupees which isn’t a figure that can be undermined. There are more than 2.5 lakh small, medium and big companies. Now, if we specifically talk about the work that is done in the industry, there are some errors which are made while performing a print job. Some of the common ones are mentioned below –
- Low-cost job
Saving on the cost is everyone’s priority and is not just limited to a print job. It’s very obvious that whenever it comes to completing a job, brands want to save money. And this is why they opt for the ones that give them decent prices. But it can backfire. It isn’t recommended to select a printing company just because they are cheap on the pocket. You should look at their sample work and what they have done in the past. Look at what their clients have to say about them and then only finalize them.
- Commitment phobic company
There are hundreds of printing companies in a particular city. Go out and ask about them and all of them will boast of being the best. They promise you to give the finest services when it comes to a print job but its easier said than done. Commitment is much more than just saying that you will do your best. It involves different aspects such as replacement of faulty products, robust after-sales and a helpline in case of any queries. Don’t make the mistake of partnering up with any company that does not promise of all these features.
- Not every machine is same
Selecting a good company is a headache in itself as the process of choosing the best can be a bit tiring. But the headache is not over yet. Now comes the process of selecting the best machines to do the print job. Printing is much more than just running the paper through the printing press. The machine that you use should be ideal for the job you have to finish. Some machines are made specifically to perform printing of posters and leaflets whereas others are made keeping fast turnaround in mind. The onus is on you to find out the machine that is perfect to your fitting.
- Not having a specialist
State-of-the-art equipment is something that will help you in the longer run. Every paper industry has that and it is the right way to go ahead. However, the equipment is as good as the person who is operating it. The operator should have the necessary skills to get the best out of the machine. Otherwise, the machine will be rendered useless. A skilled individual is what you should aim at once you have the perfect machine. The success of any print job depends on the shoulder of the person who is operating the equipment.
- Grammatical errors
All the points mentioned above do not touch any technical points. They are just what you need to do to get the best output. This particular point touches that aspect. A print job needs to look aesthetically beautiful and also needs to be correct in grammatical language. The content of the print is also an important factor. A lot of time and effort are put in writing that content and therefore any grammatical errors can be disappointing. You may not realize the mistakes you make and therefore, need to be double sure for that.
- Other mistakes
Always be in touch with your printing partners. Being in touch and communicating with them will help you be on the same page. Discussing an ongoing project is always a good idea. There is no chance of miscommunication if you do this. Sometimes, they are able to give you some ideas that you wouldn’t have thought of. Having a different perspective always helps. Some of the other common mistakes include bleeding blunders, Wrong resolution, Wrong time estimation etc.