The job of Large Format Printing is to captivate the attention of the customer. The main job is to make sure that the user gives their precious time to see what the advertisement is saying. But in doing so, the brand should not take a hit. Large Format Printing should adhere to the brand’s image and the tonality. There are different points that need to be understood in making a print. There should be maximum visibility no matter where the ad is displayed. There should be right balance between graphics as well as the text. Emphasis should be on both the points.
Large Format Printing carry a huge responsibility on their shoulder as the stakes are high. It is a whole process in making a successful final print. Right from selecting the right kind of print size to balancing the color in every pixel, it is highly important to finalize everything. Now, it is known to everyone that large format printing is directly responsible for enhancing the brand’s image. Visual marketing is one of the ways to do this. Visual marketing comprises of different components such as infographics, presentations, images etc. The first impression is of highest importance as then only next step is taken.
There are various tips in Large Format Printing that help in getting brands notice. Many of those consists of visual marketing –
- High visibility
I will start with the most basic rule. Yes, its so basic and necessary that it cannot be passed unless it is categorized as a rule. Large Format Printing is all about visibility but there are certain points which need to be remembered while printing those. Viewing distance is one of those. For ex – if the sign is to be hanged 35 feet away from the average viewer, a three and half text is a must to create proper effect. A large signage is made for the purpose to be viewed from far way distances as well as up close. Therefore, it is important to make a design that is pleasing to the eyes from every angle. After every thing is done, make sure to place it somewhere where there is enough exposure.
- Combine data with content techniques
In the second point, lets come to the technical part. Large Format Printing goes hand in hand with infographics. It is the formal way of presenting any form of information in a set and engaging pattern. The infographic needs to cover all the topics in the systematic way. The benefits of your product/service should be clearly mentioned so that they know how they will be helped by you. Not only should the problems be touched but also solutions should be out there. This is where content comes to play. The content should be short and crisp because there is a lot to be said. This proves that you are great at printing as well as writing.
- Contrasting colors
Whenever we talk about printing, colors play an important role. There may be variable sizes and different uses but colors will always influence the print industry. After every thing is said and done, colors will always be there to make an impact. In Large Format Printing, you can make the large graphics stand out from the background with contrast and color. Impact is created by high contrast color pairings. Black on yellow or black on white are the most common ones you will notice because that is the safe passage. Going with vibrant colors is an attention grabber but if you want to be risk free, match the colors with your brand’s image.
- Amalgamate text with graphic element
While working with Large Format Printing, amalgamating text with graphics can be considered as a new trend. And everyone is following this trend because the results have been more than satisfactory. This is the best way to get visually appealing information. If you want to get noticed on feeds and social media, you will have to step on it. If you want to do something different without compromising on quality, then yo can use hand drawn text along with uber cool graphics. This might not be something straight out of the textbook but is highly effective.
- Right balance
When there is so much say in a short space, it is important to focus on balance. In fact, balance is one of the key features when dealing with printing. If the balance is right, then you don’t have to worry about cluttering. Large Format Printing has some advantage but there is a limit to what you can add. Right balance makes sure that you don’t have to worry about it. To make sure that your design doesn’t feel overloaded, you can give plenty of space in the design. Another tip to succeed is by using negative space. When used widely, it can do wonders.
- Use original photos
Internet is a big world and filled with images of everything. There are infinite results of no matter what you are trying to search. Its very easy to find an image which portrays what you are trying to say. But instead of using a stock image, go ahead with an original picture. A test was done to see what kind of images are appealing to people. The results were tilted in the favor of people who prefer original photos that include faces. This also builds an emotional connect with the users.
- Other tips
There are so many other tips that play an important role in Large Format Printing. One of them is to choose vectors over bitmaps. Vector images stay sharp as they have colors, lines, shapes defined by mathematical equations. No matter how much you scale it, the pixels won’t break down. In case of bitmaps images, pixels break down when they are scaled too far. Last but not least, incorporate the latest trends in your images. With social media getting too hot right now, it wont be difficult to find too many trends. One evergreen trend is the use of Selfies or puppies. There will be an instant connection.
After you have completed the print process with the help of these tips, ask for a test copy to be sure.