Technology is a success story. For lack of better words, lets call it a fairy tale. Everyone involved or even near to it has benefited from it. One of the sectors is the printing industry. Ask any Special Printing Services and you will know what exactly is being said. Printing is a huge sector, both, in terms of requirement as well as space. Printing companies should be ready for bulk orders. They should be adept in accepting large orders which need to be completed on priority. All these are basic requirements. Along with these, Special Printing Services should be ready for any problems that come their way.
Every brand wants the best for themselves and nothing is better than an eye catching ad. If the information is said out loud, then it is considered as success. But all of this is possible only when Special Printing Services know how to tackle the problems that come their way. Understanding these problems and being prepared is the best way to go forward. This preparation is one of the major factors which differentiate them from other generic companies. This difference may not sound huge but the impact is quite considerable. Some of the ways in which Special Printing Services tackle the problems are –
- Use of software
A software is a best friend of a digital user. No matter what the area of expertise is, nothing can be achieved without software. The importance of software is further elevated when it comes to artwork for production. Use of high quality software is a norm for Special Printing Services. Two of the most used and fundamental software are Adobe’s Photoshop and Illustrator. Photoshop is easily the best software used when it comes to actual photography and raster graphics.
If we talk about illustartor, then it is ideal for creating vector graphics like logos and illustrations. But you should be careful in using them. There are pirated versions everywhere but you must use licensed software only. If in budget, you know what the first preference is.
- Lead time
The goodwill of any Special Printing Services is maintained by the fact that they are punctual. It is one quality which gives you longevity in the business. If you are not going to achieve it, there are other companies which will abide by this. If you are promising to deliver your work on time, then every effort should be put in fulfilling that. Lead time is a must to tackle with revisions, approval, modifications and improvements. What Special Printing Services do is indulge in proper communication with the client and ask them to send the files at least a week in advance. This is done in order to complete the changes on time and be ready for any last minute update which is very common in this industry.
- 300 dpi or more
The output isn’t just any common type of image. Before that, you need to understand what 300 dpi means. There are three main image resolutions – 72dpi, 300 dpi and 400 dpi. 72dpi one is for normal computer screens but Special Printing Services use 300 dpi or higher for better quality. You have to make sure before jumping to print the final creative. Instead of printing in different formats, print only one and that too at least 300 dpi or higher. Another thing to note is to select CMYK color mode. The main advantage of using 300 dpi is that the image will be crisp. In a large paper size, the use of this size can easily be seen. This tip can easily save your time and effort.
- Give bleed a chance!
Bleed is a common, yet important point in printing. Its Halloween time but don’t confuse it as a pun for that festival. Bleeding is considered as a good practice by Special Printing Services. Graphics that extend till the edge of the printed material to fit in with a bleed are considered as important. In simple terms, bleed is the process of extending the part of the graphics till the edge of the artwork. This is specifically done so that the production can cut the piece without the fear of losing any important information. It may not be a compulsion when working with large format prints but isn’t a bad idea either. If you have decided to blend it in your file, a 1’’ inch bleed is sufficient.
- Replace outdated printers with new ones
When you have been using any thing for a long time, there is a certain kind of attachment which is quite normal. But this attachment may cause some complications in your professional lives. Outdated prints may very well be functional but they are not able to perform what is desired by the new updates. Every now and then, the dynamics and requirement keeps changing. Special Printing Services keep up with them by replacing these outdated printers with the new ones. Fixing the old ones hits the budget and proves costly as well as challenging.
- Be wary of unnecessary supplies
Special Printing Services give special attention to this particular point. The environment surrounding the printer should be ideal if some progress is to be made. If there is mismanagement, there will be stockpile of cartridges, toners and heap of papers. The budget also shoots up. A dedicated printer manager is the way to go ahead in dealing with this problem. The orders should only be placed by him instead of individuals. This will lead to avoidance of needless purchases and will also keep your budget at bay.
- Other factors
Several small but significant factor also play a role. One of them is imposing of strict work flow processes. Aspects such as reimbursements, expense reports needs to be properly documented. A proper guideline should be in order for the employees and administrative staff otherwise there will be mishandling of resources. Another point to remember by Special Printing Services is not to disturb IT guys just for printing issues like paper jams, printer WIFI issues etc.
All of this factors are quite important in reducing problems in the workforce. When combines together, they bring a whole lot of difference to the company.