Branding needs to be visible and there is no other substitute for large format prints collateral to bring that visibility to a brand. As we all know, out of sight is out of mind. Large format printing provides an opportunity to bring a brand or product to the sight of the target customers.
What is Large Format Prints
Also called as wide format printing, large format printing is in vogue. Earlier it was considered as expensive and time taking but the advent of latest technology has changed the picture. As it is evident from the term itself, large format prints are printed materials in large sizes, typically ranging from 18 to 100 inches, depending on the requirement. Banners, posters, signage, event & exhibition graphics, decals & stickers, backdrops etc. are a few examples of large format print collateral.
How Large Format Prints can help you to grow business
Large format print collateral offers myriad advantages and can help to boost your business to a great extent. These are ideal for trade shows, events, exhibitions, outdoor branding etc. promoting the brand, products as well as services in the most effective manner. Let’s take a look at the significant role that large format prints play in the marketing process:
1. Makes brand more visible
The first task of any marketing plan is to make the brand visible before the target audience. Large format prints play a great role to achieve this objective. Due to their large size it is not easy for people to turn a blind eye to them & there comes its value. For instance, a banner sized 80 by 60 inches attracts more eye balls than a banner of comparatively smaller size.
2. Suitable for indoor & outdoor branding
Indoor branding includes branding in closed space like shopping malls or buildings while outdoor branding involves branding in trade shows, exhibitions, events, roads a few to name. Large format prints are suitable for both the purposes. Everything that is big or large grabs eyeballs & large format prints serve this basic purpose. Creatively designed prints create a lasting impression & drive more footfalls to the stall in an event or exhibition.
3. Ensures that the brand stands out in the market
Large sized banners, posters, graphics, stickers & decals easily attract the consumers’ attention. Owing to their size, they offer better readability & thus generate more chances of brand recall.
Imagine a situation where you, as a marketer have booked a banner location that is always crowded with the people that are likely to be your potential customers. Now placing a large-size-banner strategically can help you to boost up the sales as it will instantly attract people’s attention & drive them to buy the product or avail the service.
4. Cost effective & high quality prints
It has become a matter of past when large format printing was considered as expensive and people tend to avoid them. The technological advancement has made large format printing cost effective and the best part is the print collateral are of high quality, free from smudge comes with an excellent gloss.
5. Creates larger than life personality of a brand
It’s a normal tendency among people to go for that product or service that provides them a premium feel and therefore they give preference to those brands that appear to have a larger than life personality. Large sized banners, stickers, canvas prints help to bring that personality to brands resulting in an inclination in the sales graph.
Turning large number of people into potential customer and potential customer to loyal consumers is the sole objective of any marketer. Needless to say large format prints play a very significant role in achieving this goal and therefore marketers should always opt for a professional printing press that is not only efficient but infuse innovation every time.
