After Coimbatore, APL organising LED UV open house in Delhi on 20 Jan
In August last year, CP Paul of APL Machinery and Vijay Adlakha of Infinity Advertising Services travelled to Coimbatore to attend LED UV live demonstration at Shree Maruthi Printers. During the conversation, an excited Paul, said, “We are projecting double digit installations in the coming year for LED UV. It is the future of printing. Our aim is to make the industry a better place with better technology.”
Now, APL Machinery is organising a second open house for LED UV at Infinity Advertising Services on 20 January 2016. This LED UV is fitted on a Komori sheetfed printing press and the length of LED UV lamp is 40 inches.
Faridabad-based APL Machinery is the Indian representative of the US-based manufacturer of UV and LED curing systems Air Motion Systems.
Siva Raja, vice-president (project & engineering), The Hindustan Times, Noida; Stephan J Metcalf, president and CEO, Air Motion System; Carsten Barledo, CEO, Air Motion Systems; Vinay Kaushal, director, Provin Technos and Prashant Atre, managing director, Toyo Ink Arets India will share their views on LED UV technology at the open house on 20 January.
The print production at Infinity is handled by its sister concern Printsmith. Engaged in a wide variety of commercial printing, the company’s product palette includes art books, magazines, coffee table books, brochures, catalogue, diaries, calendars and business cards.
Spread over an area of 1 lakh sq/ft, the firm is engaged in all printing activities from designing to post-production. Printsmith has its own designing facility with a professional team of designers and pre-press operators. Its post-press equipment includes high-end machines like Bobst folder-gluer, die-cutter, fluting machine, Heidelberg’s 32-pages Stahl folding machine and Welbound six-clamp perfect binding machine.
The company, started in 1993 with a tiny capital of Rs 1,800 and one employee, has now an annual turnover of Rs 45 crore and boasts of a team of more than 250 people.
Vijay Adlakha of Infinity said, “Adaptation of LED UV was in my mind for quite some time. The live demonstration at Maruthi finally gave me the confidence to invest in the technology. We produce print products for most of the segments, commercial, packaging, books and others, and the technology will help us stand out in the market.”
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- Published in News
5 rules to adhere to create innovative packaging designs
The festive season is knocking the doors and marketers are not leaving any stone unturned to sell their products thereby, multiplying profits. Now the question is what makes people buy a particular product leaving others on the shelves. Well, there are many deciding factors – brand, product features and product packaging.
Have you ever noticed the buying behaviour of a consumer while he/she is hopping? They tend to attract towards the products that have an extraordinary packaging, that appeal to the consumer’s senses and that they want to have in their hands to get the look & feel.
Let’s have a look at the key factors in packaging that turn a normal product an exceptional one.
1. Catchy graphics in a packaging design
Use of catchy graphics on a packaging design instantly grabs one’s attention. They make a connect with the consumers and thus compel them to have on their shopping carts.
These graphics could be anything that is well-connected to the brand. So, from now, make it a point to use attractive images/graphics on the package design.
2. Know the brand
Industry experts know how peculiar is it to know the true essence of a brand in order to design a perfect product package. The package should & must reflect the identity of the brand.
To ensure this, it is essential to understand the feel of the brand- which colours represent it, what kind of persona it creates in a consumer’s mind, how consumers perceive the brand etc.
3.Colour- creative package designs
Interesting colour schemes give an identity to a package. For instance, there are times when consumers don’t remember the brand but they identify it with the colours of the package- that blue pack tea, the ice cream with strawberry colour package and the list continues.
4. Inspired by an idea
Creative packaging should reflect some idea & this idea must be in connection with the product. Let’s take an instance of the package design of ‘Kinder joy candy’ for children. It is very popular among children, more because of its toy-like package rather the taste of the candy.
5. Experiment as much as you can
Experiments enhance experiences. And a great experience leads to more selling of a product. So, the big idea is to experiment with a packaging design that is audacious as well as real. Going with this strategy opens doors to the minds of the consumers and create impressions of a brand that is long-lasting.
Studies reveal that approximately 60-70% of the purchase decisions are being made at the stores itself and therefore, packaging has a major role to play. The more attractive is the packaging, the more chances are to being it picked. But ultimately, it’s the quality that adds value to the brand.
- Published in Blog