In August last year, CP Paul of APL Machinery and Vijay Adlakha of Infinity Advertising Services travelled to Coimbatore to attend LED UV live demonstration at Shree Maruthi Printers. During the conversation, an excited Paul, said, “We are projecting double digit installations in the coming year for LED UV. It is the future of printing.

The festive season is knocking the doors and marketers are not leaving any stone unturned to sell their products thereby, multiplying profits. Now the question is what makes people buy a particular product leaving others on the shelves. Well, there are many deciding factors – brand, product features and product packaging. Have you ever noticed

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