Printsmith ups capacity at Faridabad
The printing solution provider, Printsmith has enhanced its capacity by investing in a Komori Spica sheetfed press at its Faridabad plant.
The new four-colour 25x37inch Komori, with auto plate changer (CPC) is an addition to the firm’s current plant list. It follows the company’s other installations which include 20x30inch four-colour Komori LA 437 and the 19x25inch Heidelberg two-colour offset machine.
“The Spica has a quick makeready. Its speed of printing up to 13,000 impressions in an hour improved firm’s productivity,” explained Vijay Adlakha, director, Infinity advertising services.
Spread over an area of 1 lakh sq/ft, the firm is engaged in all printing facilities from designing to post production. Printsmith has its own designing facility with a professional team of designers and pre-press operators. All post printing equipment including high-end machines like Bobst folder gluer, die cutter, fluting machine, Heidelberg’s 32-pages Stahl folding machine, Welbound six-clamp perfect binding machine operates in the firm’s shopfloor.
Printsmith is a sister concern of Infinity advertising services and is engaged in a wide variety of commercial printing. Their product palette includes art books, magazines, coffee table books, brochures, catalogue, diaries, calendars and business cards.
- Published in News
5 rules to adhere to create innovative packaging designs
The festive season is knocking the doors and marketers are not leaving any stone unturned to sell their products thereby, multiplying profits. Now the question is what makes people buy a particular product leaving others on the shelves. Well, there are many deciding factors – brand, product features and product packaging.
Have you ever noticed the buying behaviour of a consumer while he/she is hopping? They tend to attract towards the products that have an extraordinary packaging, that appeal to the consumer’s senses and that they want to have in their hands to get the look & feel.
Let’s have a look at the key factors in packaging that turn a normal product an exceptional one.
1. Catchy graphics in a packaging design
Use of catchy graphics on a packaging design instantly grabs one’s attention. They make a connect with the consumers and thus compel them to have on their shopping carts.
These graphics could be anything that is well-connected to the brand. So, from now, make it a point to use attractive images/graphics on the package design.
2. Know the brand
Industry experts know how peculiar is it to know the true essence of a brand in order to design a perfect product package. The package should & must reflect the identity of the brand.
To ensure this, it is essential to understand the feel of the brand- which colours represent it, what kind of persona it creates in a consumer’s mind, how consumers perceive the brand etc.
3.Colour- creative package designs
Interesting colour schemes give an identity to a package. For instance, there are times when consumers don’t remember the brand but they identify it with the colours of the package- that blue pack tea, the ice cream with strawberry colour package and the list continues.
4. Inspired by an idea
Creative packaging should reflect some idea & this idea must be in connection with the product. Let’s take an instance of the package design of ‘Kinder joy candy’ for children. It is very popular among children, more because of its toy-like package rather the taste of the candy.
5. Experiment as much as you can
Experiments enhance experiences. And a great experience leads to more selling of a product. So, the big idea is to experiment with a packaging design that is audacious as well as real. Going with this strategy opens doors to the minds of the consumers and create impressions of a brand that is long-lasting.
Studies reveal that approximately 60-70% of the purchase decisions are being made at the stores itself and therefore, packaging has a major role to play. The more attractive is the packaging, the more chances are to being it picked. But ultimately, it’s the quality that adds value to the brand.
- Published in Blog