Digital advertising & Printing is an infant when compared with traditional form. It was in 1990’s when the true potential of digital marketing was unearthed. From there on, there hasn’t been a foot put in the backward direction. All the things that were not possible by traditional advertising are now incorporated in digital. This is the reason why people trust in digital. The results are there for everyone to see. Increase in sales and higher return on investment cemented its role. But there are certain services which overlap in both forms, the only difference being the platform.
One of them is related to posters. No matter which form of advertising you talk about, there is need of posters. When we are talking about posters, utmost importance should be given to them as they have the power to attract the attention of the customer. The capability of a great poster should not be understated and this is understood by Special Printing Services. They know the impact which can be made with the help of a good poster.
The use of any poster differs on the industry it is being used. Some of them may have chock full of information and some are full of images. But the purpose of everyone of them is same – to portray crisp and clear information which is direct and easily understood by the reader. Right from the headline to the logo, there is need of finding the right balance. The first step is to understand what your audience wants. If the right audience and service is targeted, then all that is left is designing. It is a single word but makes all the difference. Designing is not just limited to one aspect but includes colors, fonts, graphics etc. Some of the tips which are remembered by Special Printing Services are as follows –
- Add colors to add visual appeal
When it comes to a poster, the impact should be swift. Colors give an option to create energy and attract the eye. Exact color pattern depends on the the particular event you want it for but it should be appealing and in sync with what you are trying to say. It is the first thing which is noticed by anyone who is seeing the poster. Some colors are helpful in creating a psychological edge in the eyes of the viewer.
- Vital information should be highlighted
A great design or event poster idea may be rendered useless if the vital information is not displayed properly. It sounds pretty obvious but this is a common mistake seen in many posters. Basic information about the company/brand should be the easily seen by the eyes. After all, the reader is interested in what you are trying to say instead of all that you don’t.
- Play along with Typography
If you see the works of Special Printing Services, you will notice the artistry done with fonts. It alone can convey so much. You can be formal as well as informal with fonts. No matter which font you choose, it is suggested to go different with headline and body. It creates better impression. Now comes the experimenting part. You can experiment with fonts that are clean and simple.
- Prioritize your words
As mentioned above, people reading a poster are trying to grab information which should be short and compact. If there a lot of words, then they should be ranked according to the importance. All the key details should be highlighted on the top and ranked down according to the priority. If there are few words in the ad, then bold font should be used and it should come up with big headline to capture the attention.
- Use of negative space
Being neglected hurts! No one knows this better than white space or also known as negative space. It is often neglected but plays an important role in designing a creative poster. White space plays an important role in balancing out design elements and organizing content to improve the visual experience. With the help of this, creativity can be displayed out. But don’t get confused by the name. White space does not need to be white. It can be of any color and pattern.
- Be precise
Have you heard the phase – Less is more. When it comes to posters, this line is quite apt. Not only they are intriguing but also dramatic and if on point, they can easily win hearts in a jiffy. A single word has the power to communicate much more than a sentence. If you have that one word, you can do much more than just add random words or graphic. It will let out the creative geek inside you and give you much more exposure.
- Easy to read text
A viewer will only show interest to your event poster if he/she understands what you are trying to say. It helps to be innovative and creative but both of them only goes so far. The font should be clear and easily read from a distance. There may be need of adding lengthy information. For that, you need to avoid long sentences and use bullet points. Graphics should cleverly gel with the words you have used. This will add to the composition.
- Call to action option
After every fine detail is added and due consideration is given to text as well as images, there should be an action option. A simple Book Now adds a lot of weight by encouraging people to take action. One added advantage is inclusion of QR Codes. If you have the option of that, then it is definitely recommended. It is helpful in guiding users directly to online booking page.
The importance of above mentioned points is understood by Special Printing Services. Creating an event poster is a well thought decision. A lot of process is given into it. It tells a lot about the brand and the image it is trying to portray. After all, you have to sell yourself in the best possible manner.