Special Printing Services come to your rescue when you have the requirement of anything related to print. There was a time, pre-digital era to be specific, when everything was a little more effort and had to be done by consuming a bit more time. Internet was not trending yet and no one would have thought of Messenger and Skype to communicate. One of the important components of communication was Postcards. But this isn’t what sets it apart. What sets it apart is that postcards are still relevant to our use. With the rise of digital media, every other form of communication has become almost extinct but the same isn’t true for Postcards.
There are many questions in mind regarding the purposefulness of postcards. Why should anyone use postcards instead of modern marketing tools? There are many advantages regarding the manufacturing of postcards. No matter how big or small the business it, Special Printing Services are very affordable and not much investment is required. It is adequate to brand your business in a way which is not possible by marketing services. The use of postcard depends on the purpose. There are different design tips which tells can enhance the effect of your postcard. Some of the following tips are mentioned below:
- Simple and direct to the point
9 out of 10 Special Printing Services know this simple fact. It’s so basic that it shouldn’t be categorized as a fact, rather a rule. The message should be short, crisp and to the point. The reader should be able to get the information you are trying to portray. If the postcard is promoting something, then it should say out loud. Emphasis should also be given to the font. It should be easy to read. But it shouldn’t be on the face. Readers don’t want to be bombarded with irrelevant information. Proper care should be taken of that too.
- Prominent Logo
A logo defines your brand. It is that prominent thing which tells the user about your brand. It is the first step towards branding the business and creating your own success path. It is central to the brand’s identity. It should be given a prominent position in a postcard. If your postcard is two-sided, then it should also be there on the flip side. Although there are chances that the postcard might be discarded but your logo will be remembered.
- Clever use of colors
Colors can make any form of print happening. It is even true for digital media. It creates a positive experience in the mind of the reader. First look of a colorful postcard is enough to grasp the attention and provoke a response. The colors should not only be present but also be used accordingly. It should be in contrast with brand name and the message you are portraying. Special Printing Services understand the importance of negative space. It should be used judiciously. Don’t fill all the space and use that space efficiently.
- High Quality images
Most of the postcards use text to fill their space. If you pick some random postcards, you will see them full of text. But an image can be quite handy. If you want your postcard to stand out, then an image is a great idea. But don’t just use any random image. Special Printing Services are always on the lookout for a great pic. It should be of high quality and resolution. You should avoid using stock images. The image which you use should be unique and grab the attention immediately.
- Excellent overall quality
Postcards have a role to play. They use both visual and tactile media that means the card should be of the highest quality. Special Printing Services think about every aspect of the card. Be it weight, type and design, every aspect should be closely monitored. Postcards should be presented as a form of advertising that needs professionalism at the highest level. Instead of going for cheap print, go for a higher quality one, otherwise, your postcard will look flimsy and low grade.
- Use both the sides
A postcard has the option of using both the sides to print. Normally, the postcards are heavy on one side and left alone on the other side. But if you ask Special Printing Services, they will suggest you to go ahead with both the sides. It is also helpful in sustainability of print on the paper. You have double the space to print your message. There can be better use and you can also add extra words if you want.
- Clean composition says a lot
The first rue by Special Printing Services is to avoid visual clutter. This holds even greater importance when you are running a business and wants to go a notch higher and enhance the quality. The visual tone should be maintained with the target audience and using more conservative image to direct the message is always helpful. It is not only easy to read but it also should be visually balanced.
- Proof Read
Special Printing Services know this rule at the back of their hands. Proofread is not only limited to digital section but needed for postcards too. Proofread is important before going for the final print. The aim of proofreading is same – to search for errors, word usage, grammar etc. It gives you the chance to see what all you have added and what all has left behind. If there is something which has been done in a wrong way, it can be corrected in proofreading stage.
- Tailor-made postcards
You have to understand what the reader wants and give them exactly that. If you are in the hands of Special Printing Services, then there is less headache. Personalized postcards are a good way of letting the customers know you are thinking about them. With the help of using variable data printing technology, customization is easily done for the intended recipient.
All these points are important to remember while printing a postcard. These will help your brand craft a name for itself and be ahead from the rest of the competition.